Core Values Our Core Values guide us daily, in every decision. At Westface Financial, we set the highest standards for business ethics and personal integrity. Our reputation is our most prized asset. Professional Integrity Approachability and honesty are the foundations of our business. We maintain high ethical standards that inspire positive values and moral conduct in everything we do. Our Philosophy We believe there is more opportunity to serve our clients by helping them avoid the losses than by picking the winners. Client Satisfaction Complete Client Satisfaction is the key performance indicator that is crucial to our success. We are focused on taking care of our client’s best interest and ensure that we are delivering an effective level of service and innovative solutions that bring value to our client. Professionalism We take pride in our meticulous adherence to courtesy, honesty, and responsibility in working with our clients and associates. Community Involvement We invest in our community because we understand the symbiotic relationship between its success and ours. Our Core Values define how we do business and what we stand for.